Narrative Design and Practice of the Game "Chunquan Yao Yuan" in the Context of Cultural Dissemination
Keywords:
Dissemination of TCM culture, Digital inheritance, Gamified dissemination, Game narrativeAbstract
This study focuses on the intangible cultural heritage of traditional Chinese medicine (TCM), delving into its dissemination strategies and practical pathways in modern society, aiming to enhance the influence and recognition of TCM culture through innovative means. The research analyzes the narrative characteristics of TCM intangible cultural heritage, revealing its unique three-layer narrative structure and the "mutual promotion of medicine and literature" linguistic style. This structure and style not only reflect the profound connotations of TCM culture but also provide rich materials for modern dissemination. This study introduces the concept of "narrative space" from new museology into TCM dissemination research, presenting the complex TCM knowledge system with self-organizing characteristics that better fit the fragmented learning ecology of the digital age. Through the practice of graduation design, it provides practical guidelines for the dissemination of TCM culture and offers a new case for the digital transformation of intangible cultural heritage in a broader sense. Through innovative dissemination strategies and digital means, TCM culture can rejuvenate in modern society, attracting more attention and recognition from the younger generation.
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